Numbers we've earned.
Sixteen years' worth.
16 years of paid media, SEO, and e-commerce work for brands big and tiny. Below is what stuck — every figure independently verifiable in the platforms it came from.
40+ engagements since 2010
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University
Gallery
EUROPE
parts
Finance
Legal
E-commerce
Healthcare
B2B SaaS
Luxury
Auto
Sustainability
Property
Education
Finance
Legal
E-commerce
Healthcare
B2B SaaS
Luxury
Auto
Seven engagements.
Real moves. Verifiable numbers.
Source: Google Ads platform
Rebuilt Google Ads from the bid strategy up. Restructured keyword targeting and audience segmentation. Ran 50+ creative A/B tests on ads and landing pages. CPL dropped 90% while CTR climbed 30% and conversion rate jumped 20%.
+1,985% YoY
Source: Google Ads
Took cost per lead from £135 down to £6 between Feb and March '25 while quality lead volume grew 1,900%. Client called it a record mid-campaign.
96%
+1,900%
3 weeks
£24K/mo
Cross-platform sourced
CPL from £84 → £12 (86% reduction). £1.16M ad spend managed across Google, Bing, and Meta. Conversions tripled from 2,842 to 8,045 quarter-on-quarter.
Source: Google Ads
Pre-engagement: leads at £44. After full account audit and account rebuild: £2.50 with 10× the volume of quality leads.
GSC sourced
+2,926%
Impressions
Clicks · +3,354%
CTR · +14%
Avg position · +9%
Annualised
+£10.6K/mo
Identified fraudulent click patterns in PPC structure. Implemented IP exclusions, audience refinement, and platform-side filters. 80% fraud reduction.
3 deployments
2,875 · B
1,655 · C
Three RAG-based bots fielding FAQs and enquiries 24/7. Tier-1 support deflection rate ~70%.
"NAU new record. I'm going to save you a fortune."
Forty-plus engagements.
Same pattern: rebuild, optimise, scale.
Multi-channel rebuild for an international education client. SEO + paid + social combined.
SMM + PPC + influencer combo, ahead of mainstream adoption of those tactics.
CPL £1.55 → £0.80, 86% conversion rate boost. Sustained for 18 months.
SEO + CRO combined campaign over 12 months. Steady compounding gains.
Built, optimised, and scaled across sectors. Combined £10M+ in spend managed.
Across 30+ Meta and Instagram campaigns. Audience growth 40%, engagement +50%.
Single-client monthly ad spend, retained for 4 years.
Legal vertical, 6-month full rebuild. Spend optimised £200/lead → £28/lead.
Eight sectors.
One playbook.
Different industries, same fundamentals — audit, rebuild, optimise. Here's what we've moved where.
Education
From international student recruitment to STEM academies to UK higher education.
Legal
Probate, immigration, disrepair claims. Lead engines that pay back inside 90 days.
Financial Services
Fintech, mortgages, debt-resolution. Compliant copy, tight ROAS.
E-commerce / DTC
Shopify and Magento, multi-channel paid + organic + email.
Healthcare
Compliant local-first lead gen for clinics. Privacy-aware tracking.
B2B SaaS / Services
Long sales cycles, decision-maker targeting, content + paid social.
Luxury / Lifestyle
High-AOV products. Premium brand, refined targeting, careful audience expansion.
Enterprise / Broadcast
Brand campaigns, product launches, multi-territory work.
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